Four Years of Growth...and the Work Continues

In April, the New Jersey Cannabis Regulatory Commission (NJ-CRC) turned four years old and with that, we reflect on how far the state’s cannabis industry has come. Born out of a vision for safe, equitable, and responsible cannabis regulation, the NJ-CRC was established to bring structure and integrity to an industry that once operated in the shadows. While there is much to be done in New Jersey's market, the NJ-CRC is emerging as a national model for how to build a legitimate and inclusive cannabis marketplace from the ground up. 

In the last four years, the NJ-CRC has continued to support the Medicinal Cannabis Program (MCP) and has built a foundation for the recreational market that is rooted in transparency, public engagement, and meaningful access to economic opportunities. The Commission has been listening to patients' concerns through avenues like surveys and MCP Town Halls. The agency has also worked to ensure that small businesses, entrepreneurs from historically underserved communities, and social equity applicants are not just welcomed but are prioritized through the application process.  

In its fifth year, the agency is focused on improving the MCP for patients, growing a responsible industry, and helping more New Jerseyans realize the dream of business ownership. Key to that improvement and growth is the Commission’s work with stakeholders to update the MCP rules and working with municipal leaders to understand their role in the licensing and regulation process, smoothing the path for cannabis entrepreneurs. 

Market and Industry Update 

Cannabis sales are continuing to grow, with over $1 billion in sales recorded in 2024 alone. Single-day sales on popular cannabis holiday, April 20, 2025, dipped to $3.9 million compared to $5.8 million the previous year, however, the entire 420 weekend generated $13.8 million in sales. 

Two hundred and seven (207) municipalities, about 37% of the state, allow permitting cannabis businesses, and there is at least one licensed operation in each of the state's 21 counties. As of May 7, 2025, there are 240 dispensaries open to the public, including five that serve only registered patients, and 48 expanded Alternative Treatment Centers. 

More small, local cannabis entrepreneurs are securing licenses, municipal approval, and making it to market. To date, more than 350 operational licenses and permits have been awarded, including many microbusiness licenses. 

Over the coming years, the NJ-CRC has goals to update Medicinal Cannabis Program rules, reduce consumer prices by 10%, further simplify the license application process, increase the number individuals with prior marijuana convictions in the industry by 15%, and establish a social equity recognition program to encourage corporate responsibility and promote equitable opportunities. 

As four years become five, which will no doubt become decades, the Commission remains focused on strengthening the cannabis marketplace through thoughtful regulation, equity-centered growth, and continued public engagement. This progress reflects a strong foundation to build upon. With sustained collaboration and a commitment to equity, the Commission is positioned to help New Jersey’s cannabis industry grow responsibly and more inclusively in the years ahead.  

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