How to celebrate Green Wednesday 2025: the cannabis industry's Black Friday
The origins and history of Green Wednesday
In 2024, Weedmaps saw Green Wednesday drive 46% more orders and 53% more revenue compared to the Wednesday of the week before, showcasing the popularity and promotional power of this cannabis holiday.
Most businesses remain closed on Thanksgiving, and many extend their closures until the following Monday. As a result, cannabis enthusiasts stock up on products on the Wednesday before Thanksgiving to ensure they have enough for the long weekend's sessions, gatherings, and the annual Thanksgiving walk. Similarly, medical cannabis patients often prepare in advance to avoid running out of their stash.
Even if cannabis dispensaries aren't closed through the weekend, the long lines on Black Friday have encouraged cannabis consumers to do their shopping beforehand. Additionally, the nationwide legalization of cannabis has increased demand during the holiday season. Friends and family visiting from states where weed isn't yet legal could mean that hosts need more flower, concentrates, or edibles on hand.
Out-of-state visitors and special-occasion shoppers will likely shop for cannabis products, too, contributing to a day of heightened sales.
How to celebrate Green Wednesday
The most obvious way to celebrate Green Wednesday is to take advantage of the sales offered by your local retailer and enjoy your savings and purchases.
But Green Wednesday is also a great way to celebrate the legalization of cannabis and enjoy the many forms the plant can take. As the holiday becomes more popular, joining in on the festivities can help soften the stigma associated with the plant and increase awareness of the benefits cannabis provides.
Consider vapes, edibles, and cannabis-infused beverages — discreet, low-odor options that fit seamlessly into family gatherings and holiday celebrations. With food taking center stage during the holidays, these products let you enjoy cannabis without drawing attention, making them smart picks when you're shopping.
How to shop smart on Green Wednesday
Plan: Prepare for the Black Friday of cannabis by marking your calendar and setting a reminder
Budget: The holiday season can be financially taxing. Set a budget and put money aside so you can shop for your favorites without breaking the bank
Pick a place: Whether you have a go-to dispensary or you want to shop somewhere new, have a dispensary in mind so you're not scrambling at the last minute
Order early: Place an order on Weedmaps first thing in the morning so you can get the products you want with the best Green Wednesday deals
Consider delivery: Visiting family out of town? Traveling without a car? Browse dispensaries that deliver in your area and stock up without leaving the house — perfect for avoiding crowded stores during the busiest shopping week of the year
Speaking of deals: Dispensaries and brands will be celebrating the cannabis holiday with exclusive once-a-year deals, so be sure to visit our deals page and apply promos and coupons at checkout
Stock up: With some of the year's best deals happening on Green Wednesday, stocking up won't be hard. Pick a variety of products so there's something for everyone at the table